Peter Trombetti – Shifting your focus on recruiting can help you truly find that top talent.

Posted: September 12, 2014 in Peter Trombetti's Posts

Recruiters often only come to mind when an important employee unexpectedly leaves or a company decides to expand. They are now left with a position (or a few positions) that need to be filled immediately to keep things running smoothly. Often times a recruiter is called in a panic, as hiring managers struggle to find the best employee in the shortest amount of time possible. For a company to truly spend the time curating top talent, this reactionary form of recruitment must be changed.

The top priority of most CEO’s is to grow their company to reach new markets, surpass the competition and maximizing efficiency while continuing to innovate new products and services. In order to effectively achieve all of these, companies must rely heavily on their employees. It’s by seeking and sourcing top talent that a company can ensure these employees are moving the company along in the right direction.

When a company makes the conscious decision to be proactive about sourcing new talent, there are a few things that must be kept in mind to make sure this strategy is successful. Traditional recruitment avenues, while still necessary, are only a piece of the recruitment puzzle.

Sourcing from the competition is a critical way to find those candidates who may be the perfect fit. Studies show that about 20% of top talent will not respond to traditional marketing. It is up to your recruiter to make direct connections with employees at competitive companies so they can establish relationships that may be beneficial in the future.

Connect with these candidates on their own terms. Although our core practice is old school recruiting on the phone for in depth analysis of a potential candidate, nowadays, in some particular cases utilizing alternative websites like Twitter, Facebook and LinkedIn can be an excellent way to talk to a potential employee in ways they are comfortable with. Utilizing a direct approach and personal techniques can remove roadblocks while helping companies and recruiters proactively pursue that ideal candidate.

Measuring various sourcing techniques can help you find valuable talent and what sources may be better left alone. Recruiting that perfect candidate can get expensive, so measuring your ROI on where your spending money can prove valuable. Recruiting is not about following dead ends and reinventing the wheel. Evaluating and finding those ideal sources that bring in the correct candidates will prove invaluable.

Peter Trombetti is the owner of Oficio Group, located in East Greenwich, RI. Specializing in Sales and Marketing within the specialty chemicals industry, Peter can be reached through the oficiogroup.com website.

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